Kesha, Harry, Kayla - o my!
Around the world, some brand partnership and marketing managers are getting their flowers because it's been a HOT month for celebrities of different variations as they've paired with brands in the sexual wellness and relationship space.
And yes, I am listening to Kesha as I write this newsletter today.
We're riding on the coattails of a previous week's newsletter where Girthmaster's and Kazumi's collabs were centre stage, we now have some more iconic collabs to breakdown.
Kesha x Feeld Embrace your Freedomme Campaign
Fun fact: Ke$ha was my first ever concert and I send my love to that very vanilla 16yo Ally who was microdosing sexuality and fun via the Cannibal album. So seeing Kesha in her comeback era as a free-agent and as the face of this Freedomme campaign is so delicious to me.
I took this in 2011 👇🏼
Feeld (open-minded dating app) are the main sponsor of Keshas upcoming Tits Out tour (great name), so this really is a mutually beneficial brand partnership As a part of the campaign, Kesha has announced that she is on Feeld and encourages you to 'find her'.
The rollout of this campaign includes lo-fi messy aesthetic visuals, a bangin' playlist, and a Tailgate party in LA earlier this month hosted by Feeld.
Gold stars from me, I love this collab. ️️️️
Kayla Jade x Vush 🍒
Kayla Jade has already influenced pineapple juice being sold out at every Woolworths across the country, allegedly influenced an Australian election (iykyk) do we think that cherries are next on the hit list?
Dropping tomorrow she's teamed up with Vush to create two product collabs, a cherry-themed internal G-spot vibrator and butt plug (huuuuge nod to the virality of her Peggy Sue stories).
Personally, I think vush has dropped the announcement and teasers a little toooo far out from the drop date.
The first teaser dropping over a month ago, could've landed harder imo as it didn't have any sneak peek of KJ until the last slide in the carousel. Thankfully they got the desired effect when KJ posted about the collab herself, licking icing off her fingers and eating cherries etc. But still I do think that 4 weeks is a long time to keep hype up re: a product launch (sitting down to write this newsie I assumed it had already come out bc the timeline has been so long.)
When you have a huge influential star as the face of your campaign - its hard to keep the objective clear for over a month as KJ's posting schedule requires her to create for other collabs (eg: promoing her and mega porn star Angela White collab ).
NOTABLE MENTION:
Exposing myself here but I had no idea Harry Styles had a brand until last night. but my scroll was stopped by this reel from the investigators at Normal who have been doing deep detective work to figure out that Pleasing (Harry's brand) is releasing sexual wellness products ?
There's codes to be cracked on the website, maybe you have a hidden skill for morse code?