Kazumi x Diplo, and a BIG 🍆 brand partnership.
I’ve been a very naughty girl.
This is the first time I’ve slid into your inbox in almost 3 months.
The good news is, your girl has been BUSY. And a lot of it has been vision board stuff ✨
First and most importantly, are you based in Melbourne? Because I am COMING DOWN next week to moderate a marketing panel (I sound calm, but I can assure you I’m so excited) at SxTech Pioneers. It’ll be at Collingwood Yards from 3pm (my panel starts at 4pm if you’re a corporate baddie and need extra time in the office) and tickets can be found here. Networking has been the biggest gamechanger in the last 12 months of my business, and I want to introduce you to a room full of aligned hotties in the sex and sextech industries.
I’ve also been yapping on podcasts with Annie Knight in between strategising her content calendar, building an Unbothered Founder from scratch for a SaaS Mommy in the US, working with dream clients and patiently waiting for the new episode of The Last of Us every week. 😭
Okay, I've missed you, let's dive into it! Just a quickie for you today!
★ Diplo drops a MV on PH 🧡🖤
Welcome back to the newsletter Kazumi, I’ve seen a lot of spicy stuff cross my IG feed, but this post from Diplo x Kazumi almost had me clutching my damn pearls.
I spent a lot of my time consulting on people with pure intentions who get deleted for talking about sex education, and then this is is totally fine, so I’m biased.. or just activated.
From a marketing perspective, I’m seeing a lot more chatter about launching things (masterclasses for example) onto Pornhub, as it has less restrictions and censorship compared to Youtube and I do think that launching a music video on PH can be a cool move.
Kazumi is one of the hottest creators at the moment and girl crush to many, but this music video wont be streaming on MTV anytime soon.
PERSONALLYYYY, we have to keep in mind that Diplo has a lot of lawsuits against him for alleged sexual abuse.
The actual music video on PH is a body double wearing a Diplo branded cowboy hat and teetering on the line of where male gaze meets a rough fuck, this was an interesting choice of creative expression (or a reason to fulfil and exhibit a fantasy) and clearly shows how men’s careers aren’t ruined by SA allegations.
You know where to find it if you want to see.
★ Chef's Kiss: Girthy x Mingle Collab
file under: Brand Partnerships I never thought I’d see.
Girthmasterr (yes, with 2 R’s) announced this morning his brand partnership with Mingle Seasonings, for their new line of MEAT RUBS.
It’s actually genius, as someone who is known to his audience as having [generous] sized meat of his own.
Is it girthy? Naturally. Is it chaotic? Absolutely. Is it good marketing? Chef’s kiss
I am all for brands recognising the influence of SW’s with major fanbases on OnlyFans and socials, aligning similar audiences is always the smartest move and even better when it breaks the rules for typical influencer - guaranteed to cause some heated commotion in the group chats.